Privacy Policy
This Privacy Policy explains how Soflera (also referred to as “Soflera,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit our website, shop our products, subscribe to emails, or contact us. We aim to be clear and transparent, and to follow applicable privacy and data security expectations.
1. Who This Policy Applies To
This policy applies to visitors, customers, and anyone interacting with our online services, including checkout, email signups, customer support, and marketing.
2. Information We Collect
We collect information in three main ways: (1) information you provide, (2) information collected automatically, and (3) information from service providers.
Information you provide
• Contact details: name, email, shipping address, billing address, phone number (if provided)
• Order details: items purchased, order number, shipping method, returns or exchanges
• Payment information: payment is processed by payment providers; we typically receive confirmation and limited details (for example, last four digits, payment status), not full card numbers
• Support communications: messages you send, photos you share for support, and records of conversations
• Marketing preferences: email subscription status, communication preferences
Information collected automatically
When you use our site, we may collect:
• Device and browser data: Device type, operating system, browser type, language settings
• Usage data: Pages viewed, clicks, time on site, referrals, and interactions
• Approximate location: Derived from IP address (usually city or region level)
• Cookie and similar technology data: Used for site functionality, analytics, and in some cases, advertising.
Information from service providers
We may receive information from platforms that support our store, analytics providers, marketing providers, and shipping carriers (for example, delivery status updates).
3. How We Use Your Information
We use personal information for business and operational purposes, such as:
• Fulfilling orders (processing payment, shipping, returns, exchanges, order notifications)
• Customer support (answering questions about frames, lens tones, shipping, and returns)
• Site operations (account security, fraud prevention, troubleshooting, and performance)
• Personalization (showing products, recommendations, and content that match your interests)
• Marketing (sending emails if you opted in, measuring campaign performance, and managing promotions)
• Legal and compliance (tax, accounting, recordkeeping, and enforcing our policies)
4. Cookies, Analytics, and Similar Technologies
We use cookies and similar technologies to keep our site working, understand how it’s used, and improve performance. These tools may include:
• Strictly necessary cookies for checkout, authentication, and core site functions.
• Functional cookies to remember preferences.
• Analytics cookies to measure traffic and site usage.
• Advertising cookies (if enabled) to support interest-based advertising and measure ads.
If our storefront runs on an ecommerce platform, that platform may place necessary cookies to operate the store, and some third-party services may also place cookies for analytics or advertising.
You can control cookies through your browser settings and, where available, our cookie banner or privacy settings.
5. How We Share Information
We do not “share” your personal information casually. We disclose it only when needed to run our business, including:
• Service providers: ecommerce hosting, payment processing, shipping carriers, email delivery, analytics, and customer support tools
• Professional advisors: Legal, tax, accounting, and insurance providers
• Legal requirements: If required by law, subpoena, court order, or to protect rights and safety
• Business transfers: If we are involved in a merger, acquisition, or asset sale (with appropriate safeguards)
We require service providers to handle data in a limited way and only for the services they provide to us.
6. Data Retention
We keep personal information only as long as needed for the purposes described in this policy, including:
• Completing your transactions and providing support
• Meeting legal obligations (for example, tax and accounting requirements)
• Resolving disputes and enforcing the agreement
Retention periods vary by data type, and we may keep limited records to prevent fraud and maintain accurate business records.
7. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system can be 100% secure, but we work to prevent unauthorized access, misuse, or disclosure, and we encourage you to use strong passwords and protect your devices.
8. Children’s Privacy
Our website is not intended for children under 13, and we do not knowingly collect personal information from children. If you believe a child provided personal information to us, contact us, and we will take appropriate steps to delete it.
9. International Visitors
If you access our site from outside the United States, your information may be processed in the United States or other locations where our service providers operate. We take steps designed to ensure appropriate protections are in place for cross-border processing.
10. Your Privacy Rights and Choices
Depending on your state, you may have rights to access, delete, correct, or obtain a copy of your personal information, and to opt out of certain uses.
Common rights under state privacy laws may include:
• Right to know/access: Request the categories and specific pieces of information we hold about you.
• Right to delete: Request deletion of personal information, with certain exceptions.
• Right to correct: Request correction of inaccurate personal information.
• Right to data portability: Request a copy of your information in a usable format.
• Right to opt out: Opt out of targeted advertising, and in some states, opt out of certain “sale” or “sharing” definitions.
• Right to non-discrimination: You will not be treated unfairly for exercising privacy rights.
11. Third-Party Links
Our website may link to third-party websites or services. Their privacy practices are governed by their own policies, not ours. We recommend reviewing their policies before providing personal information.
12. Changes to This Privacy Policy
We may update this policy from time to time to reflect changes in our practices, technologies, or legal requirements. If we make material changes, we will update the Effective Date and may provide additional notice where appropriate.
13. Contact Us
If you have questions about this Privacy Policy or want to make a privacy request, contact us:
